
San Francisco, October 2025 — Salesforce has announced plans to invest $15 billion over the next five years to boost artificial intelligence development and innovation in its home city, San Francisco.
The tech giant said the investment will support the creation of a new AI innovation hub designed to help startups, developers, and enterprises experiment with next-generation AI tools. The initiative is part of Salesforce’s broader effort to make AI more accessible and to maintain its lead in the rapidly expanding enterprise software market.
According to company officials, the new funding will be directed toward:
Salesforce’s move follows similar billion-dollar commitments by other major tech players racing to dominate the AI sector. By investing locally, the company also aims to reinforce San Francisco’s reputation as a global hub for technology and innovation.
The announcement comes as Salesforce faces slower revenue growth and intensifying competition from rivals such as Microsoft, Oracle, and ServiceNow, all of which are ramping up their AI offerings.
To strengthen investor confidence, Salesforce also expanded its share buyback program and recently introduced AgentForce 360, a unified platform for deploying and managing AI-driven business tools.
Despite market challenges, the company’s stock saw a 2–3% rise following the news, signaling optimism among investors about its renewed AI strategy.
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